What do consumers think of them? Are their marketing campaigns working? Any ideas you hadn't thought of that you could 'borrow'? Are they in they about to be hit by a crisis, that you can avoid? There's chatter from and about your competitors, that you mustn't ignore. You don't have to restrict your listening to consumers. Meaning you'll know whether they're working or not. You'll then be best-placed to evaluate brand visibility and perception before, during, and after your campaigns launch. Metrics - share, sentiment, reach, impact.Use audience segmentation and influencer analysis to find the best markets and communities to target. Drive your business advantageĪll those stats that you collect with your social listening tools will help your business evaluate its activities, and feed your social media marketing strategy. My User-Generated Guide explains the many benefits of UGC. The chain then responds directly with suggestions, including links to destinations.Īn additional benefit of social listening, is finding user-generated content that can be used in your marketing plan. It tracks phrases such as “where should I go on my next vacation?”. The Hilton Hotels chain listens to customers on Twitter. This survey by Clutch - Why Businesses Should Perform Social Listening: 2017 Survey - states that 25% of respondents say the biggest benefit of social listening is to improve products and services. This will help you improve business processes and product development. If you use social listening tools, you’ll have access to real-time feedback from consumers. This example of a quick response demonstrates that you’re looking out for consumers, you’ve got their back. You can then jump in quickly and address the issue. For example, track “brand name isn’t working”. Track phrases and find potential issues that consumers have. Talkwalker social listening tool - track hashtags, keywords, phrases. Social listening tools will find those keywords and then monitor what's being said about your campaign. If you're working on a new campaign, you'll need the best hashtags, keywords, and phrases, if you want your content to reach the right people. Looking for more information about influencer marketing? Check out my Influencer Marketing Guide. Promoting and recommending your brand and products. Why?īecause, 74% of consumers use social media to steer their purchasing decisions. If you cover your bases, you'll never ignore an opportunity to engage. track all variations of your brand name, with and without the symbol. You'll discover exactly what your target audience likes and dislikes.īTW. If you have a social media listening strategy in place, you'll be able to track mentions of your brand, your product, your competitors, and your industry. Fail to hear us, and we'll find a brand that's listening. Boost awareness.Īs consumers, we expect a fast response. Social listening tools mean that you can now find these conversations and improve consumers' online experience. Customer support - turning a negative into a positiveĤ3% of consumers interact with brands on social media, looking for a response to a question, a solution to a problem. Social listening is way more than checking Twitter and Facebook every five minutes. Why is social media listeni ng important? Quick Search social listening tool - hashtag tracking. That’s 30% - prospect, customer, customer support query - ignored. 30% of tweets about a brand, don’t include the brand’s Twitter handle. Consumers want to be heard, but they don’t always talk clearly. The tricky bit? Clicking on a hashtag or tracking notifications, counting the number of likes. It lets you know what consumers are thinking. It helps you find data to enable better decision making. Social listening plucks key insights from social media conversations that you can use in your online marketing strategy and your product development. Improve the efficiency of customer support.Identify insights to improve marketing campaigns.They started using social media listening tools to. Starting as an early warning system for comms departments, looking to avoid potential crises, other teams quickly recognized the value of social listening. Find patterns and trends that can be used to your advantage. It's a powerful business practice that helps brands make sense of the crazy and overcrowded online world. Conversations about your brand, your business, your industry, your product, your competitors. Conversations that use certain keywords and phrases. Social listening is used by brands to monitor online conversations. Are you a victim of social media overload?ĭownload my free bundle of interactive social media checklists and best practices.
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